Product & engineering studio · GLOBAL

Software that flips how your business runs. Custom ERP, GST billing and AI software for distributors, retailers and manufacturers.

Book a free demo See our products
  • Custom ERP & Billing
  • AI Agents
  • Order Management
  • Automation
  • Full-stack Software

Flip Retail is a software product and engineering company founded by Pranjal Surana under Surana SPG. It builds custom ERP, GST billing and order management systems, and AI agents, for businesses that run on inventory, orders and margins — and is the maker of SteelERP, AI Counsellor and JewelShoot. Based in Jaipur, India; delivered in 11 countries.

50+Projects delivered
30+Clients worldwide
11Countries served
6+ yrsBuilding software

01 — Products

Software we own, ship and support.

Flip Retail is a product company first. These run in production today — and each one started as a real problem a real business brought us.

Flagship

SteelERP

Enterprise ERP & Order Management for B2B distributors — from inquiry to invoice in one unified platform.

Purpose-built for steel and metal traders, then generalised for any distributor running on quotations, part-loads and credit cycles. Multi-tenant, role-aware, and reconciled down to the last kilogram.

  • Inquiry → Quotation → Order → Dispatch → Invoice
  • Live inventory across grades, sizes and godowns
  • GST-ready billing with credit & ledger tracking
  • Role-based access for sales, stores and accounts
  • Dashboards for margin, ageing and supply chain
Request a walkthrough steelerp.in How it works

AI Agent · WhatsApp

AI Counsellor

A WhatsApp AI agent that qualifies leads and books appointments for study-abroad consultancies — around the clock, in the language the student types in.

  • Lead scoring
  • Calendar booking
  • CRM sync

Generative AI · Imaging

JewelShoot

AI jewellery photography. Upload one photo and get catalogue-ready model shots and reels in under a minute — no studio, no model, no reshoot.

  • On-model renders
  • Reels export
  • Batch catalogues
jewelshoot.com

Automation · Growth

HypeZy

Instagram automation that feels human — auto DMs, smart triggers and AI-powered content scheduling for brands that live on social.

  • Smart triggers
  • AI scheduling
  • Auto DMs
hypezy.in

Marketplace · B2B

Jaipur Business

A hyperlocal B2B networking platform and directory connecting Jaipur's entrepreneurs, suppliers and service providers.

  • Verified directory
  • Lead exchange
  • Categories
jaipurbiz.in

02 — Flagship

Inquiry to invoice, without the spreadsheets.

Most distributors don't lose money on price. They lose it in the gaps — the quote nobody followed up, the stock that was already committed, the invoice raised three days late. SteelERP closes the gaps.

  1. 01

    Inquiry

    Capture from calls, WhatsApp or the field. Nothing falls off a notepad.

  2. 02

    Quotation

    Grade and size masters with live rates. Approvals and revisions tracked.

  3. 03

    Order

    Stock reserved on confirmation. Credit limit checked before commit.

  4. 04

    Dispatch

    Loading slips, weight-based billing and vehicle details against every part-load dispatch.

  5. 05

    Invoice

    GST-compliant invoicing with e-way bill support, ledger posting and receivables ageing in one step.

Inventory

Steel inventory management: grade-, size- and godown-wise stock with committed vs. free quantities.

Billing & GST

GST billing for distributors — e-way bills, credit notes and ledgers.

Customers

Credit limits, ageing buckets, outstanding and payment history.

Purchase

Supplier orders, inward entries and landed-cost reconciliation.

Analytics

Margin per order, salesperson performance and supply-chain health.

Access control

Multi-tenant, role-based permissions for sales, stores and accounts.

Built for: TMT bars & rebar · HR/CR coils & sheets · pipes & tubes · structurals & sections · MS angles & channels · non-ferrous metals · scrap trading — and any distributor quoting by grade, size and weight.

Runs on your process, not a template. We configure it, migrate your data from Tally or Busy, and train your team.

Talk to us about SteelERP

03 — Services

And when you need something built from scratch.

The same team that ships our products takes on client engineering. Fixed scope or embedded — whichever gets you live faster.

01

AI Solutions & Development

Intelligent applications built on LangChain, RAG pipelines, vector databases and custom ML models — enterprise-grade AI systems, not demos.

02

AI Agents

Custom agents for intelligent automation, autonomous decision-making and smart workflow orchestration across your existing tools.

03

Custom ERP & Billing

Tailored ERP systems, billing solutions and inventory management designed specifically around how your organisation actually operates.

04

Custom Software

Full-stack product development in React, Next.js, Java and modern frameworks — from internal tools to customer-facing platforms.

05

API Development

RESTful and GraphQL APIs with robust architecture, versioning and documentation your other vendors can actually integrate against.

06

Automation & Scripting

Workflow automation with n8n, Make and custom Python — the repetitive work your team shouldn't be doing by hand.

07

AI & Software Consulting

Expert consultation on AI implementation, software architecture, ERP integration and digital transformation strategy.

04 — How we work

Short loops. Working software early.

01

Discover

We sit with your team, map the real process and find where the money leaks.

02

Design

Screens and data model agreed before a line of production code is written.

03

Build

Two-week increments. You see and use it as it's built, not at the end.

04

Deploy

Data migration, user training and a parallel run until you trust it.

05

Support

We stay on. Fixes, new modules and the changes your business grows into.

05 — Selected work

Shipped for founders across eleven countries.

A slice of the client engineering behind the products — AI SaaS, fintech, Web3 and platform work.

DeFi Application

Torque Finance

A comprehensive DeFi platform integrating multiple protocols including GMX and Stargate under one vault interface.

  • Solidity
  • Web3
  • React

Smart Contracts

Alpha Sharks

Robust smart-contract architecture for an NFT marketplace with advanced tokenomics and reward mechanics.

  • Solidity
  • NFT
  • Tokenomics

Web3 & Staking

Sea Token

Complete tokenomics solution with staking mechanisms and automated reward distribution.

  • Solidity
  • Staking
  • Web3

AI SaaS

MindLight AI

An AI-powered SaaS platform delivering intelligent insights and automation for productivity teams.

  • Next.js
  • LLM
  • SaaS

AI Dashboard

Ash Inc

An AI-powered job-hunting dashboard with intelligent matching algorithms, built on Supabase.

  • React
  • Supabase
  • AI

Finance Platform

Annuity Rates HQ

A financial rates comparison platform serving real-time annuity data and analytics for investment decisions.

  • Next.js
  • Data
  • Analytics

Backend Services

Smart Finance

Scalable microservices architecture for financial data processing with real-time analytics.

  • Java
  • Microservices
  • APIs

Automation Platform

HypeZy

Instagram automation platform built with Next.js and React for streamlined social media management.

  • Next.js
  • React
  • Automation

Web Application

Jaipur Business

A business networking platform and directory connecting local businesses for collaboration.

  • Web App
  • Directory
  • B2B

06 — Clients

Thirty-plus five-star reviews.

Pranjal is the best developer — started and ended development before schedule.
Carl LundstromTrading Algorithm Development · Zurich, Switzerland

It has been an amazing experience — the skills and knowledge he brings is a game changer.
K2Alpha Sharks, Blockchain · India

Pranjal was very professional with excellent communication and transparency.
Elior CohenThe Little Surfers, NFT & Website · Israel

Pranjal was excellent — fast, great at communicating, and completed the custom work.
James FryPython Custom Automation · USA

Great communication, fluent English, delivered on time, and exceptional work.
Gherardo FabrizioFunky Salamanders, NFT & Web3 · Italy

07 — About

A small team that ships like a large one.

Flip Retail is the product and engineering arm of Surana SPG, founded by Pranjal Surana — a full-stack engineer with six-plus years, fifty-plus delivered projects and thirty five-star reviews across eleven countries.

We started where most Indian businesses actually live: inventory registers, quotation books and billing software nobody enjoys using. Our job is to replace that with something your team opens without being told to — and to put AI where it removes work, not where it looks impressive in a deck.

We're deliberately small. You talk to the people writing the code, and the person who scoped your project is still there a year later.

suranaspg.in pswork.in
The Flip Retail emblem — a letter F paired with its 180-degree rotation

The mark is an F and its flip — two halves of the same idea, facing opposite ways.

Tell us what's slowing your business down.

A thirty-minute call is usually enough for us to tell you whether software is the answer — and whether we're the right people to build it.

Book a free demo WhatsApp us

08 — Contact

Let's build it.

Tell us about the process you want fixed. We reply within one working day.

Opens your mail app with the message ready to send.